Design Process Walk-through for TravBuddy

TravBuddy is a social travel app to find a travel plan and a traveler for a unique travel experience. When you travel together you travel smarter as it is light on your pocket and gives you a wholesome new experience with a stranger.

PROBLEM

DESIGN CHALLENGE

SOLUTION

Browse upcoming travel plans and nearby recommendations on the go and you are matched as per your interests

Join another traveler’s plan

Create their own plan that other travelers can join

PROCESS

Ok, but how did I actually get there?

INITIAL MARKET RESEARCH

USER RESEARCH

DESIGN OPPORTUNITIES

COMPETITIVE ANALYSIS

OPPORTUNITY #1

Solo travelers trust other solo travelers, so what if I could leverage that trust?

OPPORTUNITY #2

Existing products focus more on making the initial connection between travelers vs. connecting travelers with similar interests.

OPPORTUNITY #3

Travel together and save more. That’s even our catchline.

PRODUCT STRATEGY

MONETIZATION STRATEGY

TravBuddy could include sponsored recommendations while still maintaining user trust by being transparent.

GROWTH STRATEGY 1

TravBuddy could integrate with popular social media apps to encourage users to share their plans with their network

GROWTH STRATEGY 2

TravBuddy could send out push notifications to users in the area or who plan to visit the area when new plans are created.

REFLECTION

Multidisciplinary Designer and Developer. Find me at: https://prantikc22.github.io/portfolio/